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The Msnbc Digital Network Supercharges Mobile Ad Revenue with Mocean Mobile Ad Serving Platform
Top Video News Site Deploys Industry-Leading Mobile Ad Serving Solution to Monetize Mobile Content Effectively and at Scale
NEW YORK (May 4, 2011) – Mocean Mobile (www.moceanmobile.com), the standard in mobile ad serving, today announced a multi-year agreement with the Msnbc Digital Network to maximize and harness mobile ad revenue potential for the No. 1 news video site. The Msnbc Digital Network now has the capabilities to augment ad sales by creating unique, high value and custom ad solutions that reach and engage mobile audiences. Mocean Mobile helps publishers, developers and app stores customize, serve and measure display ads to all mobile devices including smartphones and tablets.
The Msnbc Digital Network selected Mocean Mobile as the platform that best met its mobile ad serving demands and demonstrated the ability to effectively monetize the publishers’ mobile content. The Msnbc Digital Network will leverage Mocean Mobile to manage, prioritize and traffic ads throughout each mobile campaign. The Msnbc Digital Network commands millions of monthly page views across its network of sites, which feature a wide range of content including original journalism and live and on-demand video.
“We have a rich portfolio of mobile products spanning the iOS, Android, Windows Phone 7 and tablet landscape. We needed a platform that would enable our multi-channel offering of display, rich media and video,” said Kyoo Kim, VP of Sales and Marketing at the Msnbc Digital Network. “We chose Mocean Mobile because they had a very sophisticated core mobile ad platform that addressed our business needs and advertiser demand that could continue to grow as we move forwards at an accelerated rate.”
Mocean Mobile provides the Msnbc Digital Network with unique solutions for reaching users in both app and mobile Web environments through rich media creative integrations and geo-targeting by latitude and longitude. The ad serving platform will also provide the publisher with robust campaign management support for operating their diverse brand and direct marketing initiatives at scale, allowing for a more streamlined approach to selling mobile inventory.
“The Msnbc Digital Network, already a major presence on the Internet with its wide array of content offerings, understands the importance of reaching consumers on their mobile devices,” said Tony Nethercutt, GM North America for Mocean Mobile. “Mocean Mobile’s technology provides a flexible approach to the Msnbc Digital Network’s mobile initiatives. This partnership makes all of us at Mocean Mobile extremely proud. Our deep commitment to developing this platform has paid off, a key example is the fact that we have met the Msnbc Digital Network’s ad serving demands for mobile. We look forward to a long and successful relationship of providing the Msnbc Digital Network with their mobile ad serving requirements.”
About Mocean Mobile
Mocean Mobile created the first technology platform that streamlines publishers’, developers’ and app stores’ mobile revenue opportunities by giving them the ability to serve display ads to all mobile devices including smart phones, tablets and netbooks. Mocean Mobile integrates with the top rich media technology platforms to ensure that publishers have capabilities to run the most engaging and comprehensive creative ad units on their mobile sites. By integrating with the majority of 3rd party networks and agency side ad servers like DART and Atlas, Mocean Mobile combines state of the art direct sales campaign management with ad network mediation for the mobile world. Created in 2009, Mocean Mobile is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, Nokia and AdMob, with more than 100 years of collective experience in mobile marketing and technology. It operates under parent company Mojiva Inc., which has a total of $10 million venture funding from Pelion VP and Bertelsmann Digital Media Investments.
on behalf of Mocean Mobile